Kate Slean, Communications Coordinator
The Underwear Affair
FOR IMMEDIATE RELEASE
Over 925 participants dress down to raise $552,500 in 10K Run/5K Walk
BC Cancer Foundation’s Underwear Affair® sheds light on cancers “down there”
July 10, 2010, Vancouver - Tonight over 925 British Columbians dressed in underwear and other brief costumes walked and ran in the streets of Vancouver to raise funds and awareness for cancers below the waist. The BC Cancer Foundation’s Underwear Affair presented by Mark’s Work Wearhouse, raised $552,500 for research of prostate, colorectal, uterine and ovarian cancers, among others, which together account for 42 per cent of all newly-diagnosed cancers in B.C.
The colourful 10K run/5K walk wrapped up at Seaforth Armoury with the EXPOsed afterparty, emceed by media personality and man about town Fred Lee, where walkers and runners danced and partied well into the night. Participants and their guests also took part in an extravagant costume contest.
"I am taking part in this event because I recently lost my father to colorectal cancer and want to raise awareness and funds for this important cause," said participant Taralyn McEachern. "The Underwear Affair is such a fun event to be a part of and I know that by running in my underwear I am doing what I can to help find a cure for below the waist cancers in B.C."
BC Cancer Agency oncologist Dr. Sharlene Gill, spoke about how funds raised through the event have benefited cancer patients in B.C.:
“Studies supported by the Underwear Affair have examined the delivery of health services and have evaluated how we can better improve patient outcomes. Underwear Affair funding has also supported biomarker studies to help identify factors that allow us to predict a patient’s response to new therapies. In all of these areas, the Underwear Affair is making a difference in the lives of those affected by cancer.”
Douglas Nelson, President & CEO at the BC Cancer Foundation said, “A big thank-you to the more than 925 participants. Everyone has done a fantastic job raising funds that are crucial for improving cancer research and treatment for these cancers in the future. We are extremely grateful to the community as a whole for the overwhelming support we’ve received in our fifth year of this event. I encourage more people to join us for the BC Cancer Foundation’s Underwear Affair in 2011 by visiting www.uncoverthecure.org and registering today.”
Proceeds from the Underwear Affair presented by Mark’s Work Wearhouse will benefit the BC Cancer Foundation, an independent charitable organization that raises funds for research and enhancements to patient care at the BC Cancer Agency. With cancer incidence and mortality rates lower in B.C. than any other province in Canada, the BC Cancer Agency is a model for cancer care and control around the world. The BC Cancer Agency is leading the way in uncovering cures that will put cancers below the waist behind us.
Don’t miss out on the most fun you can have with your clothes (mostly) on! For more information or to join The Underwear Affair in 2011 visit www.uncoverthecure.org or call 604-734-CURE (2873).
About The BC Cancer Foundation
The BC Cancer Foundation, established in 1935, raises funds to support research and enhancements to care at the BC Cancer Agency, an agency of the Provincial Health Services Authority that provides a province-wide, population-based cancer control program for everyone in B.C. and Yukon.